What must licensees prioritize according to industry standards?

In the context of condominium management and industry standards, prioritizing clients' interests is fundamental to maintaining ethical practice and fostering trust in the client-manager relationship. This focus ensures that all decisions made by the licensee are in alignment with the best interests of the clients they serve, which may include individual unit owners, the condominium corporation, or a group of stakeholders.

Industry standards emphasize that licensees are obligated to act in the highest good of their clients, which encompasses providing accurate information, transparent communication, and responsible management of the condominium’s resources. When licensees prioritize clients' interests, they not only adhere to ethical obligations but also help to build a positive reputation for themselves and their firms, ultimately benefiting the entire community.

The other options relate to important considerations but do not take precedence over the duty to prioritize clients' interests. Clients' financial stability, while important, is often a factor within the broader umbrella of their overall interests. Company revenues and personal gains are also relevant but should never override the duty to serve clients first and foremost, as doing so ensures compliance with professional standards and regulatory requirements in the industry.